Googlebombing

If you do a Google search on the word [failure] or the phrase [miserable failure], the top result is currently the White House’s official biographical page for President Bush.

Google's search results are generated by computer programs that rank web pages in large part by examining the number and relative popularity of the sites that link to them. By using a practice called googlebombing.

In this case, a number of webmasters use the phrases [failure] and [miserable failure] to describe and link to President Bush's website, thus pushing it to the top of searches for those phrases